Sustainability isn’t just a trend. Or, it shouldn’t be. For us, it’s at the heart of everything we do. From the ingredients we source to the way we package and ship our products, we are committed to making a positive impact on both your skin and the planet. That’s why we’re thrilled to share that White Rabbit Skincare has been awarded the Good Brand Award 2025, recognising our dedication to environmental and social responsibility.
Sustainable beauty is more than just using natural ingredients. It’s about making ethical choices, reducing waste, and ensuring that everything from formulation to packaging aligns with our values. This award reflects our mission to create vegan skincare that is effective, ethical, and environmentally responsible.
What the Good Brand Award Means and Why It’s Important
The Good Brand Award, presented by Sublime Magazine, recognises companies with an outstanding commitment to sustainability, ethical sourcing, and environmental consciousness. This award is given to brands that prioritise people and the planet while creating high-quality products.
Awards like this aren’t why we do what we do, but we are endlessly grateful for the recognition and the support that awards like this bring, highlighting our dedication to eco-friendly skincare, and ensuring that every product is made with integrity, transparency, and care.
White Rabbit’s Commitment to Sustainability
We believe that skincare should be as good for the planet as it is for your skin. Here’s how we ensure that every product we create meets the highest ethical and environmental standards:
100% Vegan & Cruelty-Free Skincare
Unlike many cruelty-free cosmetics that still contain animal-derived ingredients like beeswax or lanolin, our formulations are entirely vegan. We never use animal products or by-products, and our products are never tested on animals.
Plastic-Free & Minimal Waste Packaging
We are proud to say we’re 94% plastic-free and continuously working to eliminate the remaining 6%. Instead of plastic, we use:
-
Aluminium and Glass: Recyclable and reusable materials.
-
Bamboo: A sustainable, fast-growing alternative to plastic.
-
Compostable Packing Peanuts: Made from potato starch, these dissolve in water or can be composted.
The impact of reducing plastic waste is crucial, as:
-
Despite recycling efforts, only 9% of all plastic waste is recycled globally, with the majority ending up in landfills or the ocean.
-
By 2050, there could be more plastic than fish in the ocean if current waste levels continue.
Ethically Sourced & Sustainable Ingredients
Every ingredient is selected for both its skincare benefits and its environmental impact. Where possible, we source from UK-based suppliers to reduce our carbon footprint and prioritise organic ingredients. We even use what would be waste from other businesses, such as repurposed coffee grounds for our Coffee Scrub our friends at Espresso Kart.
Eco-Friendly Shipping & Carbon Offsetting
We take eco-friendly skincare beyond the products themselves by ensuring our packaging and shipping practices align with our sustainability values. Our materials include:
-
Paper tape and potato starch packing peanuts
-
Cardboard boxes printed with vegan ink
-
Carbon offsetting through Shopify’s sustainability initiatives
The Impact of Choosing Sustainable Beauty
Every purchase is a choice, and choosing sustainable beauty brands means supporting a healthier planet. By selecting eco-friendly skincare, you are contributing to:
-
A cleaner environment: Less plastic waste, fewer harmful chemicals, and more ethical sourcing.
-
A cruelty-free future: No animal testing, no animal-derived ingredients!
-
A more responsible beauty industry: Encouraging brands to adopt sustainable practices.
At White Rabbit Skincare, we believe that small changes lead to a significant impact. Winning the Good Brand Award 2025 is a milestone, but we know that the journey to true sustainability never stops. We will continue to innovate and improve, ensuring that our vegan skincare products remain ethical, effective, and environmentally responsible.
Thank You for Supporting Ethical Skincare
This award would not be possible without you—our community of conscious consumers who believe in beauty that is both effective and ethical. Every time you choose White Rabbit Skincare, you are making a choice for a cruelty-free makeup and skincare industry that values sustainability and integrity.
Together, we can lead the way towards a more responsible beauty industry.
Explore our (award-winning!) skincare now: [Shop Sustainable Skincare]