Every day, we cleanse, moisturise, and nourish our skin with a variety of products. Serums, moisturisers, exfoliators–the list goes on! We’re often better at checking the ingredients of what we’re eating than we are at checking the ingredients of what we’re applying to our skin. At White Rabbit Skincare, we believe that what you put on your skin matters just as much as what you put in your body. After all, your skin absorbs a significant portion of what you apply. so shouldn’t it be as pure and natural as possible?
Ingredients to Avoid Putting On Your Skin
The beauty industry is notorious for using synthetic ingredients that may offer short-term results but can have long-term consequences. Many commercial skincare products contain harsh chemicals, artificial fragrances, and preservatives that could do more harm than good. Here are some of the worst offenders:
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Parabens: Used as preservatives, parabens have been linked to hormone disruption as they mimic estrogen in the body.
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Sodium Lauryl Sulfate (SLS): A common foaming agent that can strip the skin of its natural oils, causing irritation and dryness, especially problematic for those of us with sensitive skin.
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Silicones: Often added to skincare for a smooth texture, silicones can trap dirt and bacteria, leading to breakouts.
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Petrochemicals: Derived from petroleum, these ingredients form a barrier over the skin, preventing it from breathing and detoxifying naturally.
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Artificial Fragrances: Synthetic fragrances can be highly irritating, especially for sensitive skin, and often contain undisclosed harmful chemicals.

The Power of Natural Ingredients in Skincare
We’re proud to say that at White Rabbit, we harness the power of plant-based, organic, and unrefined ingredients to create products that truly nourish the skin. Our Founder’s own story speaks to the success of such ingredients, as do so many of our lovely customers! The list of reasons to opt for natural skincare is endless, so we’ll share just a free:
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Gentle Yet Effective: Natural ingredients work in harmony with your skin, providing hydration, nourishment, and healing without irritation.
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Rich in Nutrients: Plant-based ingredients like shea butter, aloe vera, and essential oils are packed with vitamins, antioxidants, and essential fatty acids that promote skin health.
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No Hidden Nasties: When you choose natural skincare, you’re avoiding the cocktail of harsh chemicals found in many commercial products.
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Eco-Friendly & Sustainable: Synthetic chemicals don’t just affect your skin, they also impact the environment. Natural skincare avoids pollutants that contribute to water contamination and microplastic pollution.

Transparency & Trust: Source Skincare You Trust
White Rabbit started because of Mel, our Founder’s, own journey with psoriasis. After seeing the success of her handmade, natural skincare on her own skin, she knew it was time to share this with everyone. Since then, White Rabbit has supported so many people with their skincare troubles, from eczema suffers to rosacea, sensitive skin to dry, flaky skin.
The White Rabbit products work so well because we:
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use only vegan, cruelty-free, and sustainably sourced ingredients
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avoid artificial additives, parabens, SLS, silicones, and petrochemicals
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package our products in eco-conscious materials, ensuring minimal plastic waste
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handcraft every product in small batches to guarantee the highest quality
Make the Switch to Natural Skincare Today
Choosing natural skincare isn’t just a trend–it’s a commitment to your health and the environment. By making the switch, you’re giving your skin the nourishment it deserves while supporting our beautiful planet.
Are you ready to experience the difference? Explore our range of carefully crafted, plant-based skincare and join the movement towards truly natural beauty.