Over the years of running our skincare brand, White Rabbit, we’ve managed to build a reputation for sustainability in our products- but during that time, we’ve also learned how important of a role transparency plays in running a sustainable small business.
This article will delve into why honesty about sustainability is so important, as well as what businesses can do to make sure they’re satisfying their customer’s desires for transparency.
Why is Transparency so Important Right Now?
In recent years, it's become more and more important to consumers to know how the exact environmental impact their purchases are having. The main driving force for this is the climate crisis currently happening in the world: people are concerned about the future of the planet, and don’t want to feel responsible for things getting worse.
Sustainability is all about meeting the needs of the present without compromising the ability of future generations to meet their own needs. It is about finding ways to do business that are good for the environment, the economy, and society as a whole.
Transparency and sustainability are two sides of the same coin. When businesses are transparent about their environmental impact, it allows consumers to make informed choices about where to spend their money. It also helps businesses to identify areas where they can improve their sustainability practices.
What are the Best Ways to be Transparent as a Business?
There are many ways that businesses can be more transparent about their environmental impact. If your business has clear data about its sustainability, one great method of being openly transparent is to publish sustainability reports that detail your environmental goals and progress.
Other methods include using labels and other markings to communicate the environmental impact of their products, and giving full breakdowns of the materials and ingredients used in them. This can also include details on how these ingredients were sourced and delivered.
By being transparent about their environmental impact, businesses can build trust with consumers and other stakeholders. They can also demonstrate their commitment to sustainability and attract customers who are looking for sustainable products and services.
Transparency in the Skincare Industry
In the context of sustainable skincare, transparency is especially important.
This is partly because of the public being made aware of the unsustainable practices used by certain skincare brands when manufacturing and distributing their products, which has unfortunately worsened the reputation of the industry as a whole.
It’s also important because many consumers are also concerned about using harmful synthetic products on their skin.
Consumers have the right to know what ingredients are in the products they’re buying, where those ingredients come from, and how the products are made.
By being transparent about your brand’s ingredients and your business’ manufacturing processes, skincare companies can build trust with their customer-base, and also potentially educate them about the importance of sustainability and making choices that are good for the environment.
Sustainability isn’t always an easy thing to be transparent about, but it is essential for businesses that want to be sustainable.
By being open and honest, businesses can build trust with their customers and stakeholders alike. Transparency also gives your business the opportunity to also showcase their integrity as a company, and build a reputation as a brand which cares about the environment and listens to their consumers.